Management didn’t get to where they are by being good designers. They do not know what looks good and what looks bad. They do know, I hope, how to run a business.
You should leave complex things like typesetting, color theory page layout, etc to a designer. Management types should worry about getting their khakis to match their wingtips, and what color seats to put in the new Audi.
Steps for not letting management ruin your company’s image:
Step one: DO NOT LET THEM DESIGN THE WEBSITE
Step two: DO NOT LET THEM DESIGN POWERPOINT TEMPLATES
Step three: DO NOT LET THEM DESIGN LETTERHEAD OR LOGOS
Step four: DO NOT LET THEM DESIGN EMAIL SIGNATURES
Management likes to think they can do anything. Its America, anyone can do anything right? No. You are wrong. Management is good at telling people what to do and doing things like quarterly projections and attending bullshit conferences to speak on bullshit panels to other bullshit management people.
They are not designers. They are rarely creative. They rarely know how to even open Photoshop. They need to be told Microsoft Word is not professional design software. They need to be told to not use shitty fonts like Impact and Trebuchet.
If you can’t afford good design help, then fine, leave your image and brand to the wind. Its not like huge corporations ever got anywhere by thinking a lot about how things look and how other people perceive their company through visual mediums. Nope that never happened.